MacBlunder (or perhaps the world's worst attempt to spin...)

Have a look at this unintentionally hilarious interview with McDonald's UK boss Steve Easterbrook from Channel 4 news: http://www.channel4.com/news/special-reports/special-reports-storypage.jsp?id=2412 He really needs some decent media training. Watch as he repeats the same line again and again. Perhaps it would be best if you kept flipping burgers Mr Easterbrook... His message is completely obliterated by his refusal to answer a straight question.